Creative Strategy Sr Manager
✨ AI Summary
About Trafilea
Trafilea is an innovative Consumer Tech Platform focused on driving transformative brand growth. We are developing an AI Growth Engine designed for the next wave of consumer brands. With over $1 billion in cumulative revenue, 12 million customers, and a diverse team of over 500 professionals across 19 nations, we integrate technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands. We operate our own brands, establishing a presence in major retailers like Walmart, Nordstrom, and Amazon, while maintaining a strong global D2C footprint.
Why Join Us?
As a tech-driven eCommerce group, we scale our own beloved DTC brands and foster rapid growth for ambitious talent. Enjoy a fully remote work environment, competitive USD salary, paid time off, and more.
Key Responsibilities
- Oversee the strategic direction and execution of our global ad creative ecosystem as the Creative Strategy Sr. Manager.
- Lead a team of Creative Strategists in developing impactful concepts that drive revenue across various brands.
- Define creative frameworks and playbooks that integrate storytelling and performance metrics.
- Conduct thorough analyses of ad assets to enhance structure and content diversity.
- Utilize buyer persona insights to tailor messages that resonate with target audiences.
- Collaborate with cross-functional teams to align business goals with creative acquisition strategies.
- Analyze performance data weekly to test new concepts and scale successful ads.
- Incorporate AI and automation into creative processes for improved efficiency.
Requirements
- Minimum 3 years of experience in leading creative or marketing strategy teams, ideally in eCommerce or retail.
- Proven skills in direct-response advertising and persuasive copywriting.
- Strong analytical abilities to translate performance data into insights.
- Exceptional leadership and organizational skills, with a history of mentoring creative teams.
- Excellent English communication skills, both written and verbal.
How to Apply
If you are passionate about creative strategy and eager to make a significant impact, we encourage you to apply and join our dynamic team.
