Bayse is on a mission to establish Africa’s premier prediction market exchange. The role of Growth Marketer is pivotal, focusing on cultivating and enhancing a robust growth engine that blends analytical rigor with creative innovation. This position requires a strategic thinker who can execute experiments methodically while generating impactful, unconventional ideas that capture attention.

Key Responsibilities:

Lead Growth Initiatives: Develop and manage a comprehensive growth roadmap targeting acquisition, activation, retention, and revenue.
Performance Marketing: Strategize, implement, and refine ad campaigns across various platforms, overseeing all aspects from creatives to scaling.
Innovative Attention Strategies: Create unique campaigns that spark conversation and engagement, crafting playbooks for virality and community involvement.
Social Media Management: Direct social media strategy, including content creation and performance analysis, to amplify reach and conversions.
Funnel Optimization: Collaborate with product and design teams to enhance onboarding processes and boost conversion rates.
Lifecycle Marketing: Construct targeted lifecycle journeys to encourage repeat usage and foster user habits.
Rapid Experimentation: Conduct weekly experiments across various channels, prioritizing successful strategies for scaling.
Data Analytics: Develop reporting frameworks and conduct performance reviews for insights-driven decision-making.
Creative Development: Establish a pipeline for high-velocity creative assets, informed by data.
Growth Operations: Create documentation and processes to ensure repeatable success in growth initiatives.

About You:

5+ years in growth or performance marketing with a record of success.
Data-driven with expertise in marketing metrics and funnels.
Highly creative, with a knack for generating compelling campaigns.
Proficient in managing paid campaigns and lifecycle marketing.
Self-starter with the ability to manage multiple projects efficiently.
Knowledge of prediction markets or fintech is a plus.

Growth Marketer NEW

Growth Marketing Specialist

Marketing Associate

Knowledge and Market Intelligence Associate

Marketing Programs & Enablement Manager

Paid Media & Performance Marketing Specialist

Creative Content Marketing Manager

Social Content Creator