Growth Marketing Manager
✨ AI Summary
We are seeking a Growth Marketing Manager to drive acquisition and activation for our self-service B2B product tailored for small and mid-sized businesses in Nigeria and other African regions. This role targets non-technical users such as hotel managers and logistics operators, focusing on demonstrating value effectively both online and offline.
Main Responsibilities:
- Oversee the entire acquisition process, from initial discovery to user onboarding and first successful workflow completion, utilizing digital channels, partnerships, and direct outreach.
- Implement a robust experimentation framework for testing landing pages, signup processes, and re-engagement strategies.
- Monitor key performance metrics, including signups, activation rates, and customer lifetime value across different segments.
- Create industry-specific acquisition strategies, adapting messaging and outreach according to vertical requirements.
- Drive organic growth through SEO, content marketing, and social media engagement, particularly on platforms like Instagram, Twitter/X, and WhatsApp.
- Establish community and partnership channels, collaborating with local business networks and industry associations.
- Work with product teams to enhance the onboarding experience, aiming to reduce time-to-first-value and improve completion rates.
- Manage paid advertising campaigns across platforms like Meta, Google, and TikTok, ensuring effective budget utilization.
Requirements:
- 4+ years of relevant experience in growth marketing.
- Proficiency in managing paid campaigns and analyzing acquisition funnels.
- Strong skills in lifecycle marketing, copywriting, and budget management.
