Growth Marketing Manager
✨ AI Summary
Railsware is seeking a proactive Growth Marketing Manager with a strong background in B2B SaaS to join the Coupler.io team, a platform that automates data collection and reporting for businesses. This remote role offers full-time flexibility and a chance to make a significant impact on product growth and demand generation.
Main Responsibilities:
- Lead initiatives from strategy to execution, focusing on product-led and community-driven growth.
- Develop and manage demand generation campaigns, ensuring measurable results.
- Collaborate with product, sales, marketing, and customer success teams to maintain alignment and communication.
- Craft compelling narratives to communicate product features and benefits to diverse audiences.
- Analyze marketing funnels to derive insights and hypotheses for improving user acquisition and retention.
- Conduct customer interviews and market research to understand client needs and preferences.
Requirements:
- Minimum of 2 years in product marketing for B2B SaaS.
- Experience in user acquisition across various channels.
- Proficient in designing and optimizing landing pages for conversions.
- Strong analytical skills and familiarity with tools like Looker Studio and GA4.
- Excellent communication skills in English, both written and verbal.
- Technical understanding of complex products and an ability to translate them into clear benefits.
How to Apply: Interested candidates are encouraged to apply now to join a dynamic team at Railsware and contribute to a culture of innovation and growth.
