Growth Performance Marketer
✨ AI Summary
We are seeking a Growth Performance Marketer to lead user acquisition and activation for our consumer mobile product tailored for African markets. This position offers significant autonomy for an individual well-versed in app growth strategies within Nigeria and beyond, focusing on virality, community engagement, and mobile distribution. You will work closely with leadership to define strategies for acquiring and retaining millions of users.
Key Responsibilities:
- Oversee the entire acquisition process, from creating awareness to securing activated users through various channels like social media, referrals, influencers, and partnerships.
- Establish and manage an experimentation framework to optimize onboarding, push notifications, in-app prompts, and referral systems—hypothesize, test, analyze, and refine continuously.
- Create and update dashboards to monitor key metrics, including installs, activation rates, daily/monthly active users, retention, referral coefficients, customer acquisition cost (CAC), and lifetime value (LTV).
- Enhance app store visibility through effective App Store Optimization (ASO), focusing on keywords, visuals, ratings, and reviews.
- Design and expand referral and invitation programs utilizing social networking platforms, particularly WhatsApp.
- Collaborate with the product team to streamline the onboarding process, minimizing friction and improving user experience.
- Set up and manage attribution and tracking systems for mobile and paid channels.
- Oversee budget management, forecasting, and ensuring efficient spending.
Skills & Competencies:
- Proficiency in SQL and cohort/retention analysis.
- Experience with mobile attribution tools (e.g., Adjust, AppsFlyer).
- Expertise in App Store Optimization.
- Background in paid app installation campaigns (Meta, TikTok, Google UAC).
- Ability to design effective referral loops and viral growth mechanisms.
