Head of Marketing
✨ AI Summary
At Wave, our mission is to transform Africa into the first cashless continent. Since our inception in 2017, we have provided accessible financial services to millions across nine countries, allowing users to manage their money without the burdens of traditional banking.
Role Overview:
We seek a strategic and execution-focused Head of Marketing to spearhead our marketing initiatives in Mali. This leadership role involves developing a robust marketing strategy in alignment with our growth objectives and brand vision.
Main Responsibilities:
- Formulate and implement the local marketing strategy to support business expansion and brand goals.
- Act as a strategic partner to the General Manager and various functional leads.
- Oversee marketing planning, ensuring effective budget management and ROI tracking.
- Collaborate with the global marketing team to maintain consistency in growth and brand messaging.
- Manage comprehensive marketing campaigns across various channels, including ATL, BTL, and social media.
- Conduct market intelligence analysis to gather consumer insights and evaluate brand performance.
Requirements:
- A degree in fields such as marketing, business development, or management.
- A minimum of 12 years in marketing, with at least 5 years in leadership roles.
- Proven track record in executing large-scale multi-channel marketing strategies.
- Fluency in French and English.
