Head of Marketing

Location: Nairobi, Accra, Johannesburg, Kampala, Lagos

Overview: M-KOPA is on the lookout for a Head of Marketing to lead our evolution from a device-financing company into a holistic consumer fintech platform across five African nations. This pivotal position will shape the interactions of over 7 million customers with M-KOPA, which has already disbursed more than $2 billion in credit to underserved populations.

Main Responsibilities:

• Create and execute a purpose-driven marketing strategy aimed at promoting financial inclusion through innovative offerings.
• Manage brand strategy, oversee marketing campaigns, and cultivate marketing talent across Kenya, Nigeria, Uganda, Ghana, and South Africa.
• Work alongside local teams to ensure marketing strategies are culturally relevant while upholding global brand standards.
• Utilize market research and consumer insights to inform impactful marketing initiatives and investment strategies.

Requirements:

• A minimum of 10 years in marketing, with at least 5 years in a senior leadership position.
• Demonstrated experience in brand strategy within the high-growth fintech or consumer services domains.
• Proficient in managing budgets and performance metrics across multiple markets.
• Strong leadership abilities with an emphasis on team development and collaboration.