Lifecycle Marketing Manager
✨ AI Summary
Are you experienced in managing large-scale email marketing campaigns in Klaviyo that generate significant revenue? If you enjoy analyzing data and crafting ROI-driven campaigns, we want to hear from you! BMO Media, a Lifecycle Marketing agency, is seeking a Lifecycle Marketing Manager to join our remote team with a salary range of $70,000 to $90,000.
Key Responsibilities:
- Develop targeting strategies based on customer lifecycle segmentation and predictive analytics.
- Oversee the execution of large email marketing campaigns from strategy to delivery.
- Continuously assess and enhance campaign performance while setting benchmarks and suggesting future tests.
- Ensure 100% accuracy through thorough proofing and QA of campaigns.
- Analyze competitor strategies for insights on targeting and promotional timelines.
- Utilize marketing automation and CRM tools, including Klaviyo and Attentive, for campaign execution.
- Monitor and analyze data to achieve customer acquisition and growth objectives.
- Become an expert in email design and platform functionalities.
- Communicate campaign performance to clients and outline future strategies.
Qualifications:
- Proven experience in creating and optimizing email programs in Klaviyo or SFMC.
- Minimum of 2 years managing clients in an agency environment.
- 3+ years in technical email marketing, preferably for e-commerce.
- Familiarity with SMS tools like Attentive and Klaviyo.
- Strong organizational skills with a strategic and analytical mindset.
- Ability to work independently and adapt in a fast-paced environment.
Benefits:
- Comprehensive health, dental, and vision insurance.
- Flexible time off for work-life balance.
- Monthly food delivery stipends.
- Quarterly learning stipend.
