Marketing Manager
✨ AI Summary
M-KOPA is seeking a Marketing Manager in Cape Town to drive impactful marketing strategies that balance both strategic thought and hands-on execution. This role emphasizes field marketing (70%) and digital marketing (30%), focusing on revenue generation through retail and DSR channels.
Main Responsibilities:
- Design and implement innovative BTL programs across retail partners and distribution networks.
- Collaborate with sales teams to enhance marketing efforts that boost sell-through.
- Oversee market research and customer insights to inform marketing strategies.
- Lead social media and digital marketing initiatives, ensuring alignment with field efforts.
- Manage a local marketing team and foster strong relationships with senior stakeholders.
Requirements:
- Proven experience in marketing roles within FMCG, telecoms, or BTL agencies.
- Strong background in executing field marketing campaigns that yield measurable results.
- Excellent analytical skills with experience in ROI reporting.
- Demonstrated ability to lead and develop teams effectively.
How to Apply:
Interested candidates can learn more about M-KOPA and apply on our website at m-kopa.com. M-KOPA is an equal opportunity employer, encouraging applications from diverse backgrounds. Please note that we conduct background checks as part of the recruitment process.
