Performance Marketing Executive
✨ AI Summary
LemFi, a Series B startup, is on a mission to create an essential financial app for the Global South, allowing immigrants to maintain connections, build stability, and foster wealth regardless of location. With over 400 team members across 20+ countries, LemFi processes over $1 billion in monthly transactions, offering services that have evolved from remittances to multi-currency accounts and credit solutions.
Position Summary: We are seeking a Performance Marketing Specialist to spearhead user acquisition in key Anglophone African regions, primarily Nigeria, as well as Kenya and Ghana. Reporting to the Senior Performance Marketing Manager, you'll be integral to our Growth function, driving performance in paid channels.
Main Responsibilities:
- Manage and optimize paid acquisition campaigns across platforms like Meta and TikTok.
- Develop creative strategies and collaborate with cross-functional teams to enhance campaign performance.
- Analyze performance metrics, leveraging data to inform decisions and optimize campaigns for key efficiency targets.
- Execute structured testing plans to explore new growth opportunities.
Qualifications:
- 2-4 years of experience in Performance Marketing, particularly with consumer mobile apps.
- Strong background in creative strategy and performance-driven content development.
- Ability to work independently and proactively in a fast-paced environment.
Application Process: Interested candidates are encouraged to apply directly, sharing their passion for our mission and relevant experience.
Join Us: Be part of a team that is transforming financial accessibility and making a meaningful impact in people's lives.
