Performance Marketing Lead
✨ AI Summary
Instinct Science is a leader in veterinary innovation, providing essential software and resources that support veterinarians throughout their careers. Our commitment to compassion guides our U.C.A.R.E. values: Urgency, Customer First, Grace, Ownership, and Excellence.
Role Overview:
As the Performance Marketing Lead, you will be instrumental in driving pipeline growth and enhancing marketing efficiency across our SaaS offerings. This position involves managing paid acquisition strategies, optimizing the customer journey, and measuring performance to achieve quarterly growth targets related to pipeline contribution, customer acquisition cost, and conversion rates.
Main Responsibilities:
- Establish and track quarterly growth goals and maintain a strategic roadmap.
- Lead weekly growth reviews and present concise updates to executives.
- Manage paid advertising on platforms like Google Ads and Meta, focusing on budgets, audience targeting, and optimization.
- Conduct testing for paid campaigns and ensure landing pages align with marketing efforts.
- Analyze funnel stages to identify drop-offs and implement conversion rate optimization strategies.
- Collaborate with Sales and RevOps on lead quality and routing.
- Oversee tracking and attribution processes, including dashboards and data quality assurance.
Qualifications:
- 7+ years of experience in growth or performance marketing, preferably in B2B SaaS.
- Hands-on experience with Google and Meta advertising.
- Strong analytical skills to link channel performance with pipeline results.
- Excellent communication and prioritization abilities.
