Senior Marketing Manager
✨ AI Summary
At SafeBoda, we are dedicated to advancing Africa through innovative transportation and delivery services that are safe, affordable, and reliable. Our platform serves as a comprehensive solution for transportation and on-demand services, operating in Uganda and Kenya. Backed by prominent investors like Google and AllianzX, we are a Series B venture making a significant difference in the lives of millions.
Role Overview: The Senior Marketing Manager is crucial in spearheading our marketing initiatives, ensuring seamless collaboration across various projects. This position requires a strategic thinker with excellent leadership skills and a proven history of successful 360 marketing campaigns. You will report to the Country Director and oversee key responsibilities including:
- Marketing Strategy: Formulate and implement marketing strategies for SafeBoda services.
- Brand Development: Create engaging campaigns to enhance brand loyalty.
- Event Coordination: Plan and execute marketing events and sponsorships aligned with brand goals.
- Partnerships: Build and manage brand partnerships to extend our reach.
- Team Leadership: Recruit and motivate the field sales team to amplify brand visibility.
- Market Analysis: Conduct research to understand market dynamics and consumer needs.
- Budget Oversight: Manage the marketing budget for optimal ROI.
Qualifications: A Bachelor's degree in Marketing or Business Administration along with at least 3 years of marketing leadership experience is required. Familiarity with digital marketing tools and local market trends is essential.
