Social Media Manager
✨ AI Summary
Experience Level: 3 to 5 years in organic social media strategy management with measurable outcomes
Role Overview:
This position focuses on developing and executing an organic social media strategy rather than content creation or paid advertising. The Social Media Manager will oversee content planning, scheduling, posting, and engagement across owned channels, taking charge of the overall social media calendar and growth strategy.
Main Responsibilities:
- Social Media Strategy: Develop and refine content pillars, create monthly content calendars, and adjust strategies based on engagement metrics.
- Scheduling and Publishing: Consistently schedule and publish content across platforms, manage the scheduling tool, and align with the videographer's timelines.
- Caption Writing: Craft authentic and engaging captions in the founder's voice while ensuring brand consistency across platforms.
- Community Engagement: Respond to comments and DMs, engage with the community, and identify user-generated content for sharing.
- Performance Reporting: Analyze engagement and reach metrics, identify trends, and provide actionable insights for content improvement.
Requirements:
- 3 to 5 years in organic social media strategy
- Strong knowledge of Instagram, TikTok, Facebook, and YouTube
- Experience in creating and managing content calendars
- Proficient in copywriting and community management
- Preferred experience in beauty, hair care, or consumer packaged goods
