SVP, Marketing
✨ AI Summary
Company Overview: Alpaca is a leading self-clearing broker-dealer based in the US, offering a comprehensive brokerage infrastructure for various financial instruments, including stocks, ETFs, options, and cryptocurrencies. Following a successful Series D funding round, our total investment has exceeded $320 million, enabling us to expand our vision. We service over 9 million brokerage accounts across 40 countries through our institutional-grade APIs, catering to diverse financial entities like broker-dealers, investment advisors, and hedge funds. Our global team of over 230 professionals is dedicated to democratizing financial services and enhancing our developer-friendly API.
Position Summary: We are seeking a Senior Vice President of Marketing to drive our growth strategy, reporting directly to the Chief Revenue Officer. This pivotal role will oversee global marketing initiatives, including brand management, content strategy, and B2B growth tactics, while effectively communicating complex technology narratives to various stakeholders.
Key Responsibilities:
- Develop and implement a cohesive global marketing strategy aligned with revenue goals.
- Lead a high-performing team focused on brand awareness, demand generation, and partner engagement.
- Craft and execute innovative B2B marketing campaigns to enhance enterprise adoption.
- Establish and maintain a consistent global brand narrative across multiple regions.
- Drive a data-driven marketing culture, utilizing insights to inform strategic decisions.
- Collaborate with product marketing, sales, and other teams to ensure integrated marketing efforts.
- Manage the marketing strategy for events and brand initiatives, enhancing customer engagement.
Qualifications:
- 15+ years of marketing leadership experience, with significant experience in B2B environments.
- Proven track record in demand generation and brand development, preferably in fintech or financial services.
- Strong storytelling and leadership skills, with the ability to mentor teams globally.
- Results-oriented with a strategic mindset and comfort in fast-paced settings.
