Senior CRM Manager
✨ AI Summary
Company Overview: LemFi is revolutionizing financial services for the Global South, providing a comprehensive platform for immigrants that includes remittances, multi-currency accounts, and more. With over 400 team members across 20+ countries, LemFi processes over $1 billion in transactions monthly, enabling financial opportunities across borders.
Role Overview: As a Senior CRM Manager, you will lead the global customer lifecycle strategy, ensuring users feel valued and empowered while sending money internationally. Your focus will be on developing retention and engagement programs tailored for diverse markets.
Main Responsibilities:
- Design and optimize user journeys to enhance onboarding, conversions, and long-term loyalty.
- Execute multi-channel campaigns via Email, SMS, Push, and In-App messaging.
- Create targeted customer segments using data-driven insights based on behavior and transaction patterns.
- Implement A/B testing to refine strategies and improve conversion rates.
- Manage the technical CRM stack and ensure data integrity in collaboration with engineering teams.
- Analyze financial metrics to directly correlate CRM efforts with customer acquisition and retention.
Requirements:
- Experience in CRM or Lifecycle Marketing, preferably in Fintech or B2C startups.
- Proficient with CRM tools like Braze or Customer.io and data analysis using SQL.
- Strong technical understanding of APIs and marketing automation.
- Ability to manage global campaigns across various currencies and time zones.
