Senior CRM Manager - Lifecycle & Retention
✨ AI Summary
Location: Remote (Nairobi, Accra, Cape Town, Johannesburg, Kampala, Lagos)
Overview:
Join M-KOPA’s dynamic Product Growth team as a Senior CRM Manager! We seek a candidate with experience in MVNO, mobile gaming, super-apps, or high-frequency subscriptions to enhance our FinTech division. Your role will involve constructing growth systems that enhance customer retention, upsell strategies, and maximize customer lifetime value across Africa.
Responsibilities:
- Develop and implement multi-channel lifecycle programs across five African nations.
- Design systems to encourage upselling based on customer behavior.
- Conduct extensive A/B testing to refine messaging and engagement strategies.
- Monitor and optimize retention metrics, translating insights into actionable strategies.
- Collaborate with Product, Commercial, and Operations teams to leverage customer insights for growth.
Requirements:
- 6+ years in CRM or lifecycle marketing, preferably in high-frequency engagement sectors.
- Proven experience in building CRM systems and designing customer journeys.
- Hands-on proficiency with CRM platforms (e.g., Braze, CleverTap).
- Ability to focus on business outcomes such as LTV growth and retention rates.
- Experience in conducting rigorous experiments with clear success criteria.
