Product Manager (NURR)
✨ AI Summary
EWA Learn Languages, a thriving EdTech company headquartered in Singapore, is seeking a Product Manager to enhance user onboarding and retention for our popular app, which has attracted over 70 million users globally since its launch in 2017. Our platform offers a fun and effective way to learn languages through engaging content like movies, TV shows, and memes, available in 40 languages.
Key Responsibilities:
- Lead strategies to improve New User Retention Rate, focusing on factors that influence it.
- Generate and prioritize hypotheses related to the early user lifecycle, from first session to week two.
- Manage the NURR initiatives backlog, balancing immediate experiments with long-term improvements.
- Collaborate with cross-functional teams to design user activation flows and re-engagement strategies.
- Conduct A/B testing and cohort analyses to derive actionable insights for product enhancements.
- Utilize behavioral data to identify users at risk of disengagement and develop targeted retention strategies.
Qualifications:
- Experience in consumer mobile products, focusing on onboarding and user retention.
- Strong knowledge of retention strategies, including habit loops and re-engagement techniques.
- Proficient in running experiments and analyzing results.
- Ability to work with data for cohort and funnel analysis.
- Leadership experience managing cross-functional teams.
- Fluent English communication skills in a diverse environment.
