Product Marketing Associate
✨ AI Summary
Blumefy is a global platform dedicated to enhancing mobility and career opportunities for Africans through defined migration pathways. Our marketing team aims to boost visibility, educate audiences, and convert potential leads into clients through seamless automated processes.
Role Overview: We are seeking a Product Marketing Associate who specializes in growth marketing, marketing automation, and campaign implementation. This position is responsible for managing the user journey from initial awareness to activation and conversion, while also assisting with everyday marketing tasks.
Key Responsibilities:
- Develop and refine automated marketing journeys utilizing email, WhatsApp, SMS, and CRM systems.
- Plan and launch comprehensive growth-oriented marketing campaigns.
- Create and oversee content that fosters awareness, education, and conversion.
- Craft clear and engaging messaging that articulates Blumefy’s products and migration options.
- Enhance lead nurturing processes, follow-ups, and re-engagement strategies to boost conversion rates.
- Assist in the rollout of integrated campaigns for product, service, and country launches.
- Monitor and analyze funnel and campaign metrics, making data-driven optimizations.
Qualifications:
- Proven experience in product, growth, or performance marketing.
- Exceptional skills in content creation and messaging.
- Solid understanding of marketing channels and conversion strategies.
- Hands-on experience with marketing automation and CRM tools.
- Ability to work independently in a dynamic startup environment.
Why Join Blumefy: Play a pivotal role in marketing systems that influence growth and revenue. Collaborate with Product, Growth, and Customer Success teams within a mission-driven company focused on creating global opportunities. This is a remote-first position with ample growth potential.
How to Apply: Interested candidates should send their resume and a cover letter outlining their experience and motivation for joining Blumefy to careers@blumefy.ca.
