Content Writer
✨ AI Summary
UpGuard is revolutionizing cybersecurity with AI-driven solutions, following a successful US$75M Series C funding. We aim to redefine cyber risk management through our innovative Cyber Risk Posture Management (CRPM) platform, integrating security ratings and threat intelligence to empower organizations against evolving threats.
Role Overview: As a key member of our Marketing Squad, you will shape and amplify our product messaging through engaging content. Reporting to the Content Writer Manager, your role is essential in ensuring our marketing initiatives exude authority and trust.
Main Responsibilities:
- Create and publish core campaign content, including long-form pieces like blogs and white papers.
- Develop compelling ad copy and landing page content for paid media in collaboration with the Performance Marketing team.
- Write engaging copy for marketing emails and newsletters, managing the entire process through HubSpot.
- Repurpose long-form content for social media, managing post scheduling with Statusbrew.
- Provide content for sales enablement materials, translating campaign themes into practical tools for the Revenue Team.
- Ensure all content maintains UpGuard’s voice and campaign-specific tone.
Requirements:
- Minimum 3 years of copywriting or content creation experience, preferably in B2B SaaS or Cybersecurity.
- Proficient in content distribution platforms and managing social media.
- Strong portfolio showcasing versatility in various content formats.
- Excellent communication skills and attention to detail.
- Ability to manage multiple projects in a fast-paced environment.
- Fluent in English, with a base in South Africa.
