Culture Custodian - Social Media Lead
✨ AI Summary
Culture Custodian serves as the omni-media platform that interprets the essence of modern Africa for global audiences. We go beyond reporting by curating the narratives that shape the continent's culture, highlighting emerging icons, and defining what resonates today.
ROLE OVERVIEW
We are seeking a Social Media and Distribution Lead to oversee our online presence across various platforms, both strategically and operationally. This hands-on role will involve guiding how Culture Custodian engages with its audience, managing the social distribution team, and linking our editorial, design, audio, and video content to our growing audience.
MAIN RESPONSIBILITIES
- Formulate and implement a comprehensive social media strategy aimed at audience growth and engagement.
- Identify and create content around trending topics and cultural news suitable for each platform.
- Manage content calendars to align with editorial initiatives and ensure consistent posting.
- Maintain a consistent brand voice across all social media channels.
- Adapt editorial, audio, and visual content for distribution on platforms like Instagram, X, TikTok, and YouTube.
- Oversee the social distribution team, setting goals, reviewing content, and approving posts.
- Engage with online communities, responding to comments and participating in relevant discussions.
- Analyze performance metrics to refine strategies and report on growth.
REQUIREMENTS
4-5 years of social media management experience, strong writing skills, familiarity with major platforms, and the ability to track cultural trends are essential. Experience in managing a team and comfort with various content formats is also required.
