Growth Marketer
✨ AI Summary
Flutterwave aims to empower every African to engage successfully in the global economy through a reliable payment infrastructure that facilitates seamless transactions.
Role Overview: Flutterwave is seeking a Growth Marketer to spearhead the growth and brand development of Send App in Nigeria. This position focuses on fostering a robust local ecosystem to enhance both domestic adoption and diaspora transaction growth. The ideal candidate will be a proactive operator, adept at community engagement, partnership activation, and executing localized growth strategies akin to those used in pioneering consumer fintech.
Main Responsibilities:
- Market Growth & User Acquisition: Craft and implement a growth strategy targeting Nigeria, with an emphasis on user acquisition and brand visibility.
- Community Engagement: Establish a strong presence through local initiatives like community roundtables and user feedback sessions.
- In-Market Partnerships: Identify and negotiate partnerships with banks, fintechs, and community organizations to boost user growth.
- Brand Awareness: Lead localized marketing campaigns that resonate with Nigerian audiences, ensuring consistent messaging across channels.
- Consumer Insights: Design feedback mechanisms to gather insights that inform product enhancements and growth strategies.
- Performance Tracking: Monitor growth metrics, providing insights to leadership and supporting scalable frameworks for expansion.
Requirements:
- Bachelor’s degree in a relevant field.
- 7+ years in Growth Marketing or related areas within fintech or consumer tech.
- Proven success in user acquisition through community-driven strategies.
- Strong data-driven approach with excellent stakeholder management skills.
- In-depth knowledge of Nigeria's consumer market dynamics.
