Growth Marketing Specialist
✨ AI Summary
At Catlog, we recognize the evolution of business creation, where brands are emerging from platforms like Instagram and TikTok instead of traditional storefronts. While social media offers opportunities, it often leaves business owners overwhelmed by disorganization and chaos. We aim to revolutionize social commerce in Africa by providing essential tools that help these businesses transition into structured and scalable operations. Our mission is to empower merchants across Nigeria, Ghana, Kenya, and South Africa to thrive in the digital marketplace.
The Role
We are seeking a Growth Marketing Specialist focused on driving substantial growth. Your role will encompass marketing functions, but the core drive will be data-oriented. You will analyze metrics to inform campaign decisions and identify growth opportunities beyond traditional marketing, such as community engagement and partnerships. Collaborating closely with the founder, you will develop and execute strategies to amplify Catlog's presence.
Key Responsibilities
- Identify growth opportunities and create actionable plans.
- Engage with communities and potential partners to uncover insights and opportunities.
- Manage brand communications across various channels and ensure consistent messaging.
- Lead marketing campaign planning and execution, measuring effectiveness.
- Track key performance indicators and assess user experiences for improvement.
Who You Are
You have experience in growing a business or community and possess strong analytical skills. Your communication is effective, and you can translate vague ideas into actionable plans. Understanding African merchants and their needs is essential, along with a background in growth marketing (3-5 years).
