Senior Marketing Automation Specialist
✨ AI Summary
ALX Africa is on the lookout for a Senior Marketing Automation Specialist to enhance and manage its HubSpot CRM and automation systems. This role is instrumental in driving customer journeys and supporting various teams within the organization.
About ALX Africa: As a non-profit under the ALX Foundation, ALX Africa is committed to empowering Africa's digital future through top-notch tech training and career programs. Our goal is to equip 2 million individuals with essential tech skills by 2030, fostering innovation and entrepreneurship across the continent.
Key Responsibilities:
- Oversee and optimize the HubSpot CRM for managing leads and customer interactions.
- Develop and implement multi-channel automation strategies, including email and messaging platforms.
- Ensure data integrity and compliance while managing integrations with other systems.
- Collaborate with various teams to translate business needs into effective automation solutions.
- Build and maintain performance dashboards and reporting tools.
- Lead training and knowledge-sharing initiatives to enhance platform usage.
Qualifications:
- Minimum 6 years in CRM or marketing automation roles.
- Expertise in HubSpot and knowledge of data governance standards.
- Strong analytical skills with experience in creating insightful reports.
- Ability to manage cross-functional projects effectively.
