Social Media Senior Associate
✨ AI Summary
SafeBoda is dedicated to providing accessible and affordable services for urban populations in Africa. Our platform streamlines transportation, payments, and on-demand services, ensuring safety and convenience for users and riders alike. With operations in Kenya and Uganda, we have garnered support from notable investors including Google and AllianzX, making a significant impact on millions of lives.
Role Overview: We are seeking a Social Media Senior Associate to spearhead our digital engagement strategies for SafeBoda in Kenya. This role involves crafting and implementing social media initiatives to enhance brand awareness and user engagement, in collaboration with the marketing team and other stakeholders.
Main Responsibilities:
- Develop and manage engaging content and campaigns across various social media platforms.
- Oversee and update company social media profiles, ensuring consistent branding.
- Establish a pipeline for social media prospects and facilitate communication with the Sales team.
- Engage with our online community, addressing inquiries and fostering positive interactions.
- Monitor industry trends and adapt content strategies accordingly.
- Create and manage paid ad campaigns to boost brand visibility and user acquisition.
- Analyze social media metrics to evaluate campaign effectiveness and report insights.
Qualifications:
- Bachelor’s degree in Marketing, Business, or related field.
- At least 2 years of experience in digital and social media marketing.
- Strong copywriting skills and creative content development experience.
- Familiarity with social media management and analytics tools.
