Growth Marketer
✨ AI Summary
Bayse is on a mission to establish Africa’s premier prediction market exchange. The role of Growth Marketer is pivotal, focusing on cultivating and enhancing a robust growth engine that blends analytical rigor with creative innovation. This position requires a strategic thinker who can execute experiments methodically while generating impactful, unconventional ideas that capture attention.
Key Responsibilities:
- Lead Growth Initiatives: Develop and manage a comprehensive growth roadmap targeting acquisition, activation, retention, and revenue.
- Performance Marketing: Strategize, implement, and refine ad campaigns across various platforms, overseeing all aspects from creatives to scaling.
- Innovative Attention Strategies: Create unique campaigns that spark conversation and engagement, crafting playbooks for virality and community involvement.
- Social Media Management: Direct social media strategy, including content creation and performance analysis, to amplify reach and conversions.
- Funnel Optimization: Collaborate with product and design teams to enhance onboarding processes and boost conversion rates.
- Lifecycle Marketing: Construct targeted lifecycle journeys to encourage repeat usage and foster user habits.
- Rapid Experimentation: Conduct weekly experiments across various channels, prioritizing successful strategies for scaling.
- Data Analytics: Develop reporting frameworks and conduct performance reviews for insights-driven decision-making.
- Creative Development: Establish a pipeline for high-velocity creative assets, informed by data.
- Growth Operations: Create documentation and processes to ensure repeatable success in growth initiatives.
About You:
- 5+ years in growth or performance marketing with a record of success.
- Data-driven with expertise in marketing metrics and funnels.
- Highly creative, with a knack for generating compelling campaigns.
- Proficient in managing paid campaigns and lifecycle marketing.
- Self-starter with the ability to manage multiple projects efficiently.
- Knowledge of prediction markets or fintech is a plus.
