Product Marketer
✨ AI Summary
As a Product Marketer at Bayse, you will be responsible for the strategic positioning, launch, and growth of our products, emphasizing data-driven decisions and measurable results. This role merges product management, growth strategies, and business acumen, focusing on key performance indicators such as activation, retention, conversion, and revenue growth. In a field where trust and knowledge are paramount, you will blend compelling storytelling with analytical rigor to enhance product messaging and market strategies. Collaboration with product, design, engineering, and leadership teams will be essential for successful launches and ongoing performance enhancement.
Main Responsibilities
- Develop and refine product positioning and messaging based on user insights and market analysis.
- Craft go-to-market strategies with clear objectives and evaluation frameworks.
- Oversee product launches, managing timelines and performance metrics throughout the process.
- Work with growth and product teams to enhance user engagement and retention through targeted strategies.
- Create educational content that aids user comprehension and encourages trading success.
- Conduct research and competitive analysis to inform messaging and campaign development.
- Establish performance tracking systems to measure marketing effectiveness and inform future actions.
- Ensure alignment across departments on narratives and success metrics.
Requirements
- A minimum of 4 years in product marketing or growth marketing with proven success in improving funnel metrics.
- Strong analytical skills, with the ability to turn data insights into actionable strategies.
- Excellent communication skills for conveying complex ideas simply.
- Experience in leading product launches with defined metrics and review processes.
- Familiarity with prediction markets, trading, or financial products is advantageous.
