Channel Director – Search
✨ AI Summary
Company Overview
Goodway Group is a remote-first media and marketing services company with a rich history of over 90 years. Recognized as one of AdAge's "Best Places to Work," we blend the stability of an established firm with a dynamic, innovative approach. Our award-winning team specializes in data-driven digital marketing solutions across the U.S. and the UK.
Position Summary
The Channel Director – SEM will lead our paid search initiatives within the Brand & Commerce sector. This senior role involves overseeing offsite search performance, managing a talented team of Search Managers and Coordinators, and ensuring the execution of high-quality search strategies. The ideal candidate will have extensive hands-on experience with SEM platforms such as Google Ads and Bing Ads, along with strong leadership capabilities and a focus on operational excellence.
Main Responsibilities
- Oversee paid search operations, ensuring compliance with enterprise standards and optimal performance.
- Lead execution for select high-profile clients, providing strategic oversight and expertise.
- Collaborate with the Client Strategy team to align execution with media plans.
- Develop and coach team members, fostering a culture of learning and accountability.
- Explore innovative search techniques, including the use of AI for optimization strategies.
- Engage with clients as a trusted search advisor during high-stakes discussions.
Requirements
Applicants should possess a Bachelor's degree (preferred) and over 10 years of experience in paid search, showcasing leadership in team development. A deep understanding of search platform strategies and strong analytical skills are essential. Excellent client-facing communication abilities and knowledge of industry trends are also required.
