Channel Director – Social
✨ AI Summary
Goodway Group, recognized as one of AdAge's 2025 Best Places to Work, is a leading independent media and marketing services firm with over 90 years of experience. Operating remotely, we combine the stability of an established company with the innovative spirit of a start-up, boasting a team of digital experts across the U.S. and the UK.
Position Summary
The Channel Director – Social will spearhead paid social initiatives across various platforms, including Meta, TikTok, Pinterest, Snap, and LinkedIn. This role demands a blend of strategic leadership and hands-on expertise, focusing on team development, performance, and innovation within social activation. You will guide a skilled team of Social Managers and Coordinators, ensuring excellence in execution and alignment with media plans.
Main Responsibilities
- Oversee the quality and performance of paid social activations across multiple platforms.
- Lead execution for high-profile projects to maintain platform integrity.
- Mentor and develop team members, reinforcing activation standards and strategic thinking.
- Facilitate client engagements, translating insights and innovative strategies into actionable recommendations.
- Drive testing and scaling of new features and partnerships.
Qualifications
Applicants should possess a bachelor’s degree in marketing or a related field, with a minimum of 10 years in paid social media. Proven leadership experience, strong analytical skills, and extensive knowledge of industry trends are essential. A client-focused mindset and a passion for creative strategy are vital for success in this role.
