Digital Performance Media Specialist
About the role
We are seeking a Digital Performance Media Specialist who can effectively translate paid media efforts into significant growth. In this role, you will be responsible for managing paid campaigns across platforms such as Meta (Facebook & Instagram), Google, and TikTok. Your focus will be on leveraging data, experimentation, and ongoing optimization to enhance customer acquisition, revenue, and return on investment (ROI). This position is ideal for someone who enjoys delving into the details of campaign performance.
Key Responsibilities:
- Plan, launch, and scale paid campaigns on Meta, Google, and TikTok.
- Develop strategies that align with customer acquisition and revenue objectives.
- Manage and allocate media budgets to optimize ROI and efficiency.
- Continuously analyze and refine campaign performance.
- Conduct A/B testing across various elements, including audiences and creatives.
- Utilize conversion tracking and performance data to discover growth opportunities.
- Enhance audience targeting strategies.
- Collaborate with creative, analytics, and marketing teams to drive results.
- Stay informed about platform changes and industry trends.
Qualifications:
- 4+ years of direct experience in paid media or performance marketing.
- Proven expertise in managing Meta Ads on Facebook and Instagram.
- Experience with Google Ads and TikTok Ads.
- Track record of enhancing metrics like ROAS, ROI, and conversions.
- Strong knowledge of A/B testing, audience targeting, and campaign optimization.
- Google Ads and Analytics certifications; Meta certification is a plus.
- Excellent analytical skills and proficiency with performance data and Excel.
- Experience in eCommerce or high-volume customer acquisition is a plus.
If you are passionate about testing and optimizing media spend for better outcomes, we would love to hear from you.
Summarised by JobsOnline Africa from the employer's listing. The full details are on the employer's site when you apply.