Growth & Marketing Lead
✨ AI Summary
We are seeking a Growth & Marketing Lead to drive the launch and expansion of our innovative software platform. This is not an advisory or fractional CMO position; we need a proactive builder who is eager to take charge of implementation, test new ideas, and collaborate on strategy with our founder, Linzay Davis. This role is perfect for someone looking for meaningful, flexible work with genuine ownership, free from the constraints of corporate structures. As the company evolves, this position may transition into Head of Growth, VP of Marketing, or CMO, based on mutual fit and company development.
Key Responsibilities:
- Platform Launch & Growth: Oversee the introduction of Hello, Bundle's software, leading and executing launch campaigns via email, funnels, and partnerships.
- Funnel Management: Take full responsibility for acquisition and conversion funnels, refining them for clarity and trust while identifying areas for improvement through rapid experimentation.
- Growth Strategy: Explore new growth avenues such as organic reach, partnerships, and paid social, analyzing data to inform strategic adjustments.
- Brand Narrative: Enhance Hello, Bundle's messaging to ensure parents understand our unique approach and the support we provide during a critical time in their lives.
- Marketing Systems: Establish efficient marketing processes and document successful strategies to ensure sustainable growth.
Approach to Growth: We prioritize our mission to help parents access paid parental leave. You’ll engage in thoughtful, intentional growth strategies that align with our mission rather than pursuing growth for its own sake. If you’re excited by this approach, you’ll find a rewarding environment here.
