Head of CRM – E-Commerce
About the role
Job Overview: Pammys, a rapidly growing company with over 1.3 million customers, seeks a leader to oversee its CRM and Retention Marketing efforts. The primary objective is to enhance customer retention, drive repeat purchases, and boost Customer Lifetime Value through an effective growth strategy.
Main Responsibilities:
- CRM Strategy: Develop a comprehensive CRM approach that spans the customer lifecycle, aiming to increase repeat purchases and long-term retention.
- Email & Automation: Manage and optimize email communications and automated customer journeys, ensuring continuous improvement based on data insights.
- Segmentation & Personalization: Create intelligent customer segments to tailor communications and enhance profitability.
- Testing & Performance: Treat CRM as a performance channel, systematically testing various elements to quantify the impact of initiatives.
- Customer Insights: Analyze data to understand customer behavior and collaborate with teams to implement actionable strategies.
- Internationalization: Adapt CRM strategies for new markets to ensure local relevance while maintaining a cohesive approach.
Requirements:
- Several years of experience in CRM, Retention, or Lifecycle Marketing in a D2C or e-commerce setting.
- Demonstrated success in enhancing repeat purchase rates and Customer Lifetime Value.
- Proficient in email marketing and marketing automation with a data-driven mindset.
- Experience with leading CRM platforms and managing extensive customer databases.
- Strong leadership abilities coupled with a hands-on approach.
How to Apply: If you're ready to lead Pammys' CRM and retention efforts and make a measurable impact, please submit your application.
Summarised by JobsOnline Africa from the employer's listing. The full details are on the employer's site when you apply.