Paid Media & Performance Marketing Specialist
✨ AI Summary
At Pesa, we are dedicated to simplifying cross-border payments for individuals and businesses in emerging markets, empowering economic freedom through innovative tools. We are currently looking for a data-driven Paid Media & Performance Marketing Specialist to lead the management and optimization of our paid advertising campaigns across various platforms, including Meta (Facebook & Instagram) and TikTok, with additional opportunities in Google Ads, YouTube, and physical advertising channels like billboards and radio.
Key Responsibilities:
- Design and implement effective paid acquisition strategies across Meta, TikTok, Snapchat, and more.
- Launch, test, and refine ad campaigns, focusing on creatives, targeting, messaging, and user funnels.
- Efficiently manage advertising budgets while tracking key performance indicators such as ROAS, CPA, CAC, and LTV.
- Conduct A/B testing on creatives and landing pages to optimize results.
- Collaborate with the content and design teams to create high-impact ad creatives.
- Monitor campaign performance daily, providing regular performance reports.
- Identify scaling strategies and new growth opportunities.
- Ensure accurate tracking through tools like Meta Pixel, TikTok Pixel, and UTM tracking.
Application Process: Candidates will undergo an HR screening, a technical interview, and a final discussion with the CEO.
Requirements
- 3-5+ years of experience in managing paid advertising, preferably in fintech, SaaS, or consumer applications.
- Demonstrated success in scaling campaigns with measurable outcomes.
- Strong grasp of performance metrics and analytical skills to drive actionable insights.
- Experience with ad creative testing methodologies and marketing attribution tools.
- Ability to thrive in a dynamic startup environment.
