Senior Growth Marketing Manager
About the role
Join M-KOPA's Product Growth Team as a Senior Growth Marketing Manager!
We are looking for a dynamic individual to help us scale our efforts in driving financial inclusion across Africa. Unlike traditional growth roles, you will manage two core pods in your first year, fast-tracking your path to leadership.
Your Impact: You will play a crucial role in converting customers into long-term, high-value users, having already helped over 10 million customers access $2 billion in credit.
Key Responsibilities:
- Phase 1: Lead reactivation and upgrade campaigns in CleverTap for Repeat Phones.
- Phase 2: Collaborate with the Digital Lending lead to understand cash loan growth.
- Phase 3: Take full ownership of Digital Lending campaigns.
- Phase 4: Transition to the Lifecycle pod, applying your conversion expertise.
Throughout these phases, you will:
- Execute multi-channel campaigns via SMS, WhatsApp, and in-app messaging.
- Monitor funnel performance and identify areas for improvement.
- Conduct structured experiments to enhance campaign effectiveness.
- Maintain high data quality for accurate reporting.
Requirements:
- 5+ years in growth, performance, or lifecycle marketing, preferably in fintech or e-commerce.
- Strong analytical skills and the ability to make data-driven decisions.
- Hands-on experience with CRM platforms like CleverTap or Braze.
- A proactive attitude towards ambiguity and a desire for leadership.
Location & Benefits:
- Remote work within UTC -1 to UTC +3 time zones.
- Professional development and flexible working arrangements.
If you are ready to make an impact, apply today at m-kopa.com. M-KOPA is committed to diversity and encourages women, minorities, and people with disabilities to apply.
Summarised by JobsOnline Africa from the employer's listing. The full details are on the employer's site when you apply.