B2C Product Marketing Manager
✨ AI Summary
Mercuryo aims to revolutionize finance by merging traditional banking with decentralized finance (DeFi). Since its inception in 2018, Mercuryo has partnered with leading Web3 projects and currently supports over 200 products, making crypto accessible to a broader audience.
Role Overview: We are seeking a B2C Product Marketing Manager to drive growth initiatives and enhance user engagement. This role will significantly impact revenue and product adoption through strategic marketing efforts.
Main Responsibilities:
- Develop and implement SEO/GEO strategies to boost acquisition and demand.
- Create a comprehensive marketing strategy for the B2C segment, aligning with business goals and product development.
- Segment users based on data insights and devise strategies for acquisition, activation, retention, and reactivation.
- Maintain a marketing calendar for launches and seasonal campaigns.
- Lead email marketing efforts, from setup to creative iteration.
- Collaborate with stakeholders to design impactful campaigns.
- Analyze performance metrics and provide actionable insights.
- Monitor competitor activities and market trends to refine messaging.
- Execute go-to-market strategies for new features to enhance user engagement.
Requirements:
- 5+ years of B2C marketing experience in the crypto or fintech sectors.
- Proficient in managing SEO/GEO initiatives and translating insights into marketing strategies.
- Experience in developing lifecycle programs, particularly in email marketing.
- Strong analytical skills and proficiency with CRM tools.
- A proactive, hands-on approach to execution.
