CRM Operations Specialist
✨ AI Summary
iHerb is a leading eCommerce platform dedicated to health and wellness, offering a vast selection of products globally for over 25 years. Our mission is to make health accessible to everyone.
Role Overview: As a CRM Operations Specialist, you will be integral in executing and enhancing iHerb's international marketing campaigns, focusing on email template creation and coding. Your efforts will drive customer engagement and support business goals across various communication channels, including email, SMS, and push notifications.
Main Responsibilities:
- Email Template Development: Create and maintain responsive HTML/CSS email templates, ensuring compatibility and performance across devices.
- Campaign Execution: Set up and manage email and push notification campaigns, ensuring proper audience targeting and scheduling.
- Quality Assurance: Review and test campaign setups and email codes for accuracy and brand compliance.
- Copywriting Support: Assist with content creation for marketing initiatives.
- A/B Testing: Implement and analyze A/B tests to optimize campaign performance.
- Collaboration: Work with internal teams to gather materials and ensure campaign alignment.
- Tool Management: Help manage CRM tools and assist with troubleshooting issues.
- Reporting: Collect and analyze campaign data to inform future strategies.
Requirements:
- 2-4 years of experience in CRM operations or email marketing.
- Expertise in HTML and CSS for email.
- Familiarity with CRM platforms like Braze and Salesforce.
- Strong attention to detail and organizational skills.
- Bachelor’s degree in a relevant field.
