Senior Manager of Subscription Marketing
✨ AI Summary
iHerb, a leading global player in health and wellness, is seeking a Senior Manager of Subscription Marketing. This role focuses on expanding the "Autoship & Save" program, which provides customers with recurring deliveries and discounts. The initiative has quickly become a significant contributor to iHerb's revenue and aims to enhance customer convenience and loyalty.
Main Responsibilities:
- Develop and implement marketing strategies for the Autoship & Save program, targeting new subscriber acquisition and existing subscriber retention.
- Oversee the evolution of the product offering, incorporating AI for improved service delivery.
- Conduct customer surveys to gather insights and enhance the user experience.
- Collaborate with various teams to define target segments and improve customer experience through tailored offers.
- Monitor and analyze key performance indicators related to subscriptions, such as sign-up rates and customer retention.
- Identify new markets for service expansion and partner with teams for execution.
- Create compelling marketing campaigns that communicate the benefits of the Autoship & Save program.
- Stay informed on market trends and best practices in subscription commerce.
Qualifications:
- Minimum of 10 years of marketing experience, with a focus on e-commerce or subscription models.
- Strong analytical skills and experience with data tools like Excel and SQL.
- Proven ability to manage customer lifecycle marketing effectively.
- Excellent communication and leadership skills, with experience in cross-functional collaboration.
