CRM Program Lead
✨ AI Summary
iHerb, a leading global health and wellness company, is expanding its retention marketing team as part of its rapid international growth. We are seeking a detail-oriented and data-driven CRM Program Lead to manage key marketing initiatives that enhance customer engagement, retention, and overall lifetime value. This position involves overseeing multiple lifecycle marketing channels, including Direct Mail, SMS/WhatsApp Messaging, and various opt-in programs across Email and Push notifications.
Main Responsibilities:
- Take full ownership of assigned CRM channels, defining strategies and KPIs that align with iHerb's customer lifecycle goals.
- Plan and execute campaigns across various channels, ensuring precision in targeting and personalization.
- Develop audience segmentation and messaging frameworks to boost campaign performance.
- Manage the creative development process for all customer interactions.
- Analyze key metrics such as opt-in rates, engagement, and revenue contributions.
Qualifications:
- 2-5 years of experience in CRM or retention marketing.
- Proven track record in managing CRM channels like direct mail, SMS, and email.
- Strong project management and organizational skills.
- Proficient in data analysis tools such as Excel, SQL, or Tableau.
- Experience with direct-to-consumer brands is a plus.
