Marketing Analyst for CRM & Retention.
✨ AI Summary
iHerb, a leading global player in health and wellness, is expanding its retention marketing team and seeking a Marketing Analyst for CRM & Retention. This role is essential in generating insights and reports that enhance customer relationship marketing initiatives. Reporting to the Senior Manager of Retention, the analyst will collaborate with CRM managers across various channels to assess performance and identify growth opportunities.
Main Responsibilities:
- Analyze and evaluate CRM campaign performance to uncover drivers of engagement and retention.
- Conduct in-depth analyses of customer segments and behaviors for optimization opportunities.
- Translate analytical findings into actionable recommendations, presenting them through dashboards and visualizations.
- Manage customer cohort models and forecast retention rates and spending for the annual budget.
- Ensure accurate data management and tracking in collaboration with product and marketing teams.
Requirements:
- Bachelor’s degree in Analytics, Marketing, Statistics, Economics, or a related field.
- Minimum of 3 years of experience in marketing analytics within an e-commerce or direct-to-consumer environment.
- Proficient in SQL and comfortable with data visualization tools like Tableau or Looker.
- Strong Excel and Google Sheets skills, with the ability to work with large datasets.
- Excellent communication and analytical skills.
How to Apply:
If you’re a driven analyst eager to leverage data for customer insights, please submit your application through our careers page. iHerb is an equal opportunity employer committed to diversity in the workplace.
