Client Strategy Lead
✨ AI Summary
Goodway Group, recognized by AdAge as one of the Best Places to Work in 2025, is a remote-first media and marketing services agency with over 90 years of experience. We pride ourselves on a culture that merges the stability of an established firm with the dynamism of a start-up. Our diverse team excels in data-driven digital marketing, earning accolades for our innovative tech solutions and our inclusive work environment.
Role Overview: The Client Strategy Lead will serve as the primary strategist, managing channel strategies and creating comprehensive media plans that align with client goals. This position requires close collaboration with client leadership, ensuring that strategic recommendations are based on insight and measurable outcomes across various media channels.
Main Responsibilities:
- Develop and implement channel strategies that align with business objectives.
- Lead integrated media planning, reflecting audience insights and competitive analysis.
- Act as a strategic advisor to clients, offering proactive guidance throughout planning cycles.
- Ensure effective communication between media activation and client teams.
- Manage investment planning while articulating strategic trade-offs and expected results.
- Collaborate with Media and Analytics to establish measurement frameworks and interpret results.
- Engage in client discussions, presenting strategies and insights clearly.
Requirements: Candidates should possess experience in strategic media planning, strong communication skills, and a deep understanding of consumer behavior and market dynamics.
