Marketing Lead
About the role
Job Overview: Agave is seeking a proactive Marketing Lead to spearhead our marketing efforts as we transition from a single product to a multi-product platform. Following a successful $15M Series A funding round led by Accel, we are poised for significant growth in the construction finance sector.
Main Responsibilities:
- Develop and implement marketing strategies, including positioning and messaging for our product line.
- Create and maintain sales enablement materials in collaboration with the sales team.
- Identify and experiment with new lead generation channels beyond referrals and conferences.
- Optimize our SEO and AEO strategies and manage our online presence on review sites.
- Oversee the content production process, including blogs, newsletters, and email campaigns.
- Plan and execute marketing materials for conferences and events.
Requirements:
- Minimum of 3 years of hands-on B2B marketing experience, preferably in software.
- Ability to independently manage and execute marketing initiatives.
- Strong writing skills, with a focus on clarity and eliminating fluff.
- Experience with experiment design and analytics to track marketing effectiveness.
- Familiarity with tools like HubSpot and Google Analytics is a plus.
How to Apply: If you're ready to take on significant ownership in a dynamic startup environment, please submit your application to join our team in San Francisco.
For more information about Agave, check out our Candidate Pitch Deck.
Summarised by JobsOnline Africa from the employer's listing. The full details are on the employer's site when you apply.